Tuesday, March 10, 2015

Apple's 'Spring Forward' Media Event - Key Notes

As you may know, Apple held a media event this morning. You can watch a replay of the event on (as soon as it's uploaded on Apple's website), view info on apple.com, or you can read my notes of what they announced:


- Starts with Apple TV.  

- HBO streaming service on Apple TV.

- Coming early April for $14.99 a month. First month free, if you sign up in April.

- Apple TV now priced at USD$69 (from $99).



- Next iPhone. 

- They've sold 700 million iPhone's.

- 2,500 Banks support Apple Pay.

- Nearly 700,000 locations support Apple Pay.

- CarPlay. 

- Every major car brand has committed to CarPlay.



- Health App / HealthKit. 

- "Medical Research".

- Announced "ResearchKit".

- Allows researchers create apps to allow the iPhone to be a diagnostic tool.

- Privacy; Apple won't see your data.

- Open Source.

- Release of ResearchKit, next month.

- First 5 apps available today.



- MacBook. 

- Apple challenged themselves to "Reinvent the notebook".

- New 'MacBook'. Comes in Gold, Space-Gray, and Silver.

- Really thin (24% thinner). Lightest Mac ever (2 pounds).

- 13.1mm thin.

- All metal enclosure.  

- Full keyboard goes to the edge.

- "Butterfly mechanism" for buttons.

- Display 12 inches. Retina Display.
2,304 x 1,440 pixels. Thinnest ever on a Mac. 30% less energy.

- Trackpad; "Force Touch Track Pad". Four sensors. Tactic engine. Click anywhere. New Force Click.

- First fan-less model, ever.

- Logic board 67% smaller.

- Processor consumes 5 watts.

- Intel Core 5.

- "All day battery life".

- 35% greater battery capacity.

- 9 hours of web browsing. 10 hours of movie playback.

- One connector that supports: USB, DisplayPort, HDMI and VGA.

- USB-C.

- Eco-friendly.

- World's most energy efficient notebook.

- Starts at USD$1,299, shipping on April 10th. USD$1,599 for more powerful model.

- Other MacBook's also receives processor upgrade.



- Apple Watch.

- Tim Cook Recaps materials and watch-faces/ combinations. Watch Complications. Glances.

- Messages. Calls. Read Emails in full.

- Digital Touch. Send Heartbeat.

- Activity Glances.

- Workout App. With detailed metrics.

- Receive any notification from your iPhone on your Apple Watch.

- WatchKit; Shows of demo of using Glances, Siri and Apple Watch Apps, Apple Pay, changing Watch Face.

- Watch works with iPhone over Wi-Fi and Bluetooth.

- Hotel reservation information. Use it as a Room Key.

- Shazam.

- Voice dictation or audio message replies.

- iOS 8.2 available today.

- Apple Watch battery - 18 hours in typical day.

- Apple Watch Sport; $349 38mm / $399 42mm.

- Apple Watch; $549-$1,049 (38mm). $599-$1,099 (42mm). Depending on band.

- Apple Watch Edition; Starts at $10,000

- Pre-orders begin April 10th. And Preview in Apple Store.

- Available April 24th to buy in many countries around the world.

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